Privacy Notice
Last updated: October 2026
Who we are
Mama Move ("we", "us") is the data controller for the personal data described in this notice. You can contact us at hello@mamamove.com.
What we collect
Account data: your name, email address, and login credentials, used to create and secure your account (legal basis: performance of our contract with you).
Programme data: your workout progress, check-ins, and optional journal entries, used to provide the Service and show your progress (legal basis: performance of our contract). Journal and check-in content is private to you.
Support data: messages you send us, used to respond to and resolve your requests (legal basis: legitimate interests).
Usage and device data: basic technical information such as IP address, device and browser type, and how you use the app, used for security, fraud prevention, and improving the Service (legal basis: legitimate interests).
Payment data is collected and processed by Paddle as Merchant of Record; we do not see or store your card details.
Who we share it with
We share personal data only with: our service providers who help us run the Service (hosting, database, and analytics providers); Paddle, our Merchant of Record, for the sale of the programme, payments, tax compliance, and invoicing; professional advisers (such as accountants or lawyers) where needed; and authorities where required by law. We never sell your data, and we never share health-related content with advertisers.
International transfers
Some of our service providers process data outside the UK/EEA. Where this happens, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.
How long we keep it
We keep your personal data for as long as your account is active and as needed to provide the Service, meet legal obligations (such as tax records), and resolve disputes. When data is no longer needed, it is deleted or anonymised. You can delete your account and all associated data at any time from your Profile page.
Your rights
You have the right to access, correct, or delete your personal data; to restrict or object to processing; to data portability; and to withdraw consent where processing is based on consent. To exercise any of these rights, contact us at hello@mamamove.com — we will respond within one month. You also have the right to complain to the UK Information Commissioner's Office (ICO) or your local supervisory authority.
Security
We use appropriate technical and organisational measures to protect your data, including encryption in transit and access controls that limit who can see your information.
Cookies
We use only essential cookies and similar technologies needed to keep you signed in and run the Service. We do not use advertising or marketing cookies.
Changes
We may update this notice from time to time. If we make significant changes, we'll let you know through the app or by email.